Umbro x Pepsi
Umbro x Pepsi
As part of their ＃loveitliveit campaign, Pepsi joined together with four fashion brands to celebrate the international game of football. The art of the football collection includes a worldwide group of brands, Umbro and Boohoo from the Uk, New Era from the Us, Le Specs from Australia and Anteater from Russia.
""Pop Culture acumen - from sport and music to art and culture - is embedded in our Pepsi brand identity", explained Natlalia Flippociants, PepsiCo. Senior marketing director. "Football is the world's game and that culture and lifestyle goes beyond where and how we watch the game to how we love and live the game"".
The collection includes a range of streetwear products and accessories, including shorts, shirts, cases, bags and glasses, they became available on May 21st online and at retailers where the partner brands are sold.
"The partnership also incorporates the network of emerging contemporary artists including Bicicleta Sam Freio, DXTR, Kim Sielbeck, DIYE and Iain McArthur. The collection brings the spirit and energy of football off the pitch and into lifestyle apparel and accessories." Filippociants added."
https://wwd.com/fashion-news/fashion-scoops/pepsi-art-of-football-streetwear-capsule-collection-1202658441/
As part of their ＃loveitliveit campaign, Pepsi joined together with four fashion brands to celebrate the international game of football. The art of the football collection includes a worldwide group of brands, Umbro and Boohoo from the Uk, New Era from the Us, Le Specs from Australia and Anteater from Russia.
""Pop Culture acumen - from sport and music to art and culture - is embedded in our Pepsi brand identity", explained Natlalia Flippociants, PepsiCo. Senior marketing director. "Football is the world's game and that culture and lifestyle goes beyond where and how we watch the game to how we love and live the game"".
The collection includes a range of streetwear products and accessories, including shorts, shirts, cases, bags and glasses, they became available on May 21st online and at retailers where the partner brands are sold.
"The partnership also incorporates the network of emerging contemporary artists including Bicicleta Sam Freio, DXTR, Kim Sielbeck, DIYE and Iain McArthur. The collection brings the spirit and energy of football off the pitch and into lifestyle apparel and accessories." Filippociants added."
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