Moodboard - Advertising Strategies (Moodboard Crits)

Moodboard 7 - Advertising Strategies 

After having my mood board crits, the main thing that we spoke about my proposed social media and influencers was that Umbros attempt at advertising is very poor. This is a mood board of current adverts from competitors of Umbros. These adverts are some seen from Nike, Adidas, Champion, Puma, these adverts have all had a very high success rate at drawing in the attention of consumers. I have also included some tweets in this that state they nike and Adidas' adverts are doing well. I have also included celebrities that have done photoshoots with these brands that is something that Umbro don't currently do but this would draw the attention of more consumers. In the top right was a store that opened in Amsterdam, this was an Adidas store that was in the shape of a shoe box, this turned out to be a big hit with others and this is something that I think Umbro should maybe consider and also include within their adverts.