Moodboard - Proposed Social Media and Influencers

Moodboard four - Proposed Social Media and Influencers 

In this mood board I have shown what Umbro could do with their social media and the use of influencers. From my current social media and influencers mood board I have looked at this and seen what is currently unsuccessful in this area and I have looked for up-to-date instagram influencers and other celebrities that could support the brand. In the bottom right is a twitter page that I have edited this so it has more tweets on this, as their current tweets are 11.9K, so the edited version has 35.5K these and more followers etc. overall their twitter needs to be a lot more successful as this is an easier way to announce competitions and new releases. I have also suggested that they use IG TV (Instagram TV) which is a very easy way to grab consumers attention, they could use this to release new products and clothing lines also another way to release competitions etc. Some of the influencers I have suggested are @aleliamay, @kalysseanthony and @wuzg00d these are all social media bloggers and influencers in streetwear,
these would work with the brand and promote the brand in a whole new light, these accounts have just half of the followers that Umbro have so they would work nicely in promotion. Some of the celebrities I have chosen to recommend are ASAP Rocky, Playboi Carti and Kendall Jenner, these are celebrities that are highly known and in the streetwear world too, which is useful as I am going to recommending that Umbro become more of a fashion/streetwear brand. I have also some adverts and competitions that Adidas have released 2018 which would be a good idea, Umbro have done Instagram countdowns to new releases and this was successful but I think if they chose to release competitions this would work just as well as it did for Adidas. 
These are the instagram influencers accounts and a brief status about them:
@wuzg00d - 
"Alani is the ultimate HYPEBAE. Each of her pictures tell a story of how her outfit came together. She uses her accessories and footwear to take normal looks to the next level" 
@Kalysseanthony
"In the true stylist nature, Kalysse Anthony is always ahead of the trends. Using her eye for detail, design and innovation, she picks and chooses the best of contemporary fashion to feature on her feed. If you want to know the best thing in streetwear, keep your eye on Anthony"

https://hypebae.com/2018/6/best-dressed-women-streetwear-instagram-fashion-anaa-saber-kicki-yangz