Moodboard - Proposed Consumer Demographic

Moodboard 5 - Proposed Consumer Demographics 

This is my proposed consumer demographic mood board, this consists of young streetwear users, this is something that I think would be more successful in Umbros marketing strategies. My current consumer demographic mood board included a lot older consumers and footballers which is all that Umbro currently target and this is where they are losing a lot of consumers and decreasing in sales. Becoming more of a streetwear brand but also still remaining with the performance football side would include more of a range of consumers, ranging in age and interests, on this mood board I have included Adidas' consumers and also Fila's these are competitors of Umbro but they are much more successful with knowing their target audience. I have also included tweets that state what consumers want, these consumers are all relatively young but old enough to understand who Umbro are but they want it to be improved. In one tweet someone has retweeted a post that says that all the uncool brands are coming back with a photo of Fila. Someone retweeted this and saying that they want Umbro shorts to come back, and that she wish that she kept them, if Umbro saw some of these tweets they may consider changing this into more of a streetwear brands as people are wearing them to make a statement that you can make 'uncool' brands more fashionable.
Another tweet says that she wishes that shorts would come back, she is old enough to have owned a pair but was around when Umbro stopped making these and became 'uncool' as she says she "used to rock em back in the day" this is something that Umbro need to look into and change.