Umbro x Missguided

Umbro x Missguided 
Missguided bio - 
"Our Brand 
Our mission is to empower females globally to be confident in themselves and be who they want to be. Missguided is a bold, straight talking and forward thinking fashion brand inspired bt real life that aims to do exactly that. Everything we create is informed by our customer along with global influencers like social media, street style, and popular culture, creating a destination that delivers and encompasses everything it means to be a girl on the go in the world of today. 
Our product 
We create looks designed by in-house talent that's made to equip millennial women with the fashion they need for all elements of their life. And since our aim is all about empowerment, we make it easy for everyone by making our product affordable. Its not just fast fashion its rapid fashion. We drop 1000 brand new styles every week working constantly to bring our babes the freshest pieces, put together in wearable ready to go outfits. 
Who run this mother 
Nitin Passi is the man behind Missguided, starting his career in the New York fashion industry he set up his own in 2009. With a loan of £50K, a passion for product and endless ambition, fast forward to present day, Passives runs a global multi platform brand and strives to continuously better what we do in every aspect."



Both of Missguided and Umbro have a lot in common, they are both British labels and have very northern roots. They collaborated together to make a collection that both brands could celebrate the roots of using sportswear and fashion together. 
Their collection contained 33 pieces of clothing including retro sportswear like track pants, zipped jackets, oversized sweatshirts "all with logos aplenty, alongside more fresh pieces, like the LBD with branded Umbro straps". There was a distinctive colour scheme in the collection which stays close to home for Umbro with using colours including black, navy red and white but with clash of Missguided's strong pink. 
The Missguided x Umbro collaboration dropped online on Missguided website on February 15th, the prices started from £15 to £38 but these past few months, they have decreased into the Missguided sale which now the price range is £6 to £15. 

https://www.missguided.co.uk/about
https://hypebae.com/2018/2/missguided-umbro-womens-capsule-collection

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