SWOT Analysis

SWOT - 
These are the strengths, weaknesses, opportunities and threats (SWOT) of the brand Umbro;

Strengths - 
1. Umbro is well known in around 90 countries 
2. They are an established brand 
3. Very well known in the football industry 
4. Discounts - which make their products cheaper than competitors 

Weaknesses - 
1. Poor branding
2. Limited advertising
3. Not active on social media
4. Decreased majorly in popularity 

Opportunities - 
1. Could potentially turn into a fashion brand 
2. Could collaborate with more up-to-date brands 
3. Open stores to support their brand
4. Could become more relevant on social media

Threats - 
1. They keep decreasing in popularity 
2. Competitors (Nike/Adidas etc.)
3. Nike could run them out, as they are the parent brand of Umbro