Propaganda

Propaganda - Brand Strategy 
Who are they?
- Strategic and creative brand consultancy 
- 24 years
- Building brands and transforming their fortunes
- Proven research-led models
Why are they different?
- Tangible commercial results

Brand Discovery 
1. Immersion 
Internal audit
- Kick off session 
- 1-2-1 interviews 
Market mapping 
- Client sector audit
- Review potential target markets 
Digital 
- Sector trend audit
- Competitor audit 
- Brand audit 

2. Insight

Hypothesis Development 

- Proposition headline and narrative elopement 

Qualitative research 

- Current lapsed customers 

- Prospective customers

- Stakeholders

- Industry influencers 

Quantitive research 

- Customer prospect survey 

3. Brand Development
Brand positioning 
- Compelling
- Differentiating 
- Future focused 
- Single minded 
- Credible 
Brand articulation 
- Brand name
- Brand narrative 
- Tone of voice 
- Look and feel 
4. Strategy 
Marketing strategy 
- 12-18 month roadmap of marketing activities and tactics 
Debrief to include 
- Insights 
- Brand portioning 
- Brand articulation 
- Strategic recommendations