Moodboard - Current Social Media and Influencer

Moodboard three - Current Social Media and Influencer

This is my current social media and influencer mood board, this shows all of Umbros advertising strategies, some influencers and also how their brand is spoke about on social media. In this I have shown some big collaborations they have done which include Missguided x Umbro and House of Holland x Umbro, I have included their current influencer which is Mark Wright. Some of the tweets I have included are people (not necessarily consumers) who are talking about Umbro, the tweet talks about their current collaboration with off white and the use of sick face emoji next to it which explains her opinion on this collection. I have also included that they have a 20% discount code to students to make their prices more affordable to a younger generation, which may call students to buy this but based on some opinions and tweets I have seen students are bothered about the brand.