Marketing Mix
Marketing Mix
This is my marketing mix on Umbro, this is something that covers the four P's (Product, Price, Place and Promotion).
Product:
Umbro are such a well known company who supply to many, serving customers worldwide, their products are liable to many, such as adults and children, both genders. They are also a supplier of uniform for football teams and clubs such as West Ham United, Blackburn Rovers FC etc. As well as football kits and shirts, Umbro also produce sports equipment like gloves, shin pads, balls, this is also something they are expanding as they are now producing a casual clothing line. This is made up of everyday lifestyle clothing items such as sweatshirts, track pants etc.
Price:
Umbro's products are priced 35% lower than most of its competitors, such as Nike and Adidas these are also companies that produce sportswear and leisure wear, they are both out-shining Umbro as a brand. Umbro is also trying to get their products across to youthful consumers so they offer student discount on their website too to make their products affordable.
Place:
Umbro is well known in over 80 countries including, USA, England, Sweden, South Africa, they have expanded their business by signing contracts with others outside the UK. They also have a well known space on the internet with their own website but are also sold in sports retailers shops JD, Sports Direct and online stores such as ASOS.
Promotion:
The brand has different forms of social media but its highly active on them, they tend to use this to promote new kits, boots etc. but post on average a few times a week which compared to Nike as a competitor which posts a few times daily this is a major different and they also have a more successful social media platforms. Umbro are very keen on promotional sides to marketing where they offer student discounts to make this more affordable to younger consumers.
This is my marketing mix on Umbro, this is something that covers the four P's (Product, Price, Place and Promotion).
Product:
Umbro are such a well known company who supply to many, serving customers worldwide, their products are liable to many, such as adults and children, both genders. They are also a supplier of uniform for football teams and clubs such as West Ham United, Blackburn Rovers FC etc. As well as football kits and shirts, Umbro also produce sports equipment like gloves, shin pads, balls, this is also something they are expanding as they are now producing a casual clothing line. This is made up of everyday lifestyle clothing items such as sweatshirts, track pants etc.
Price:
Umbro's products are priced 35% lower than most of its competitors, such as Nike and Adidas these are also companies that produce sportswear and leisure wear, they are both out-shining Umbro as a brand. Umbro is also trying to get their products across to youthful consumers so they offer student discount on their website too to make their products affordable.
Place:
Umbro is well known in over 80 countries including, USA, England, Sweden, South Africa, they have expanded their business by signing contracts with others outside the UK. They also have a well known space on the internet with their own website but are also sold in sports retailers shops JD, Sports Direct and online stores such as ASOS.
Promotion:
The brand has different forms of social media but its highly active on them, they tend to use this to promote new kits, boots etc. but post on average a few times a week which compared to Nike as a competitor which posts a few times daily this is a major different and they also have a more successful social media platforms. Umbro are very keen on promotional sides to marketing where they offer student discounts to make this more affordable to younger consumers.
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