Marketing and Brand Strategy Job Roles
Marketing and Brand Strategy - Job Roles
Content marketing:
Key Job Roles and specification
Content marketing requires a wide range of team members who specialise in the different areas of digital content strategy, development, execution and integration
Content Marketing Manager -
-Manages the 'Content Team'
- Oversees the Marketing Campaigns, working with strategists and planner
- Works towards targets, leads and budgets
Content Copywriter/Designer -
- Write a range of appropriate copy, being passed on to a Designer to artwork
Content Marketing Specialist -
- Carries out research to support marketing strategies, as well as feed backing this back to the marketing team
Brand Manager -
- Ensures that brand remains recognisable, up to date, and exciting to customers. Brand managers plan ways to promote, and change the public perception
Digital Brand Manager -
- Ensures the 'digital' aspects of marketing within the brand reflect the right brand image and sit inline with marketing strategies
Product Manager -
- Ensures that the right products are being sold, fitting with the brand identity, whilst being on-trend and right for the brand demographic/consumer. Also allows for product related content to be created.
Social Media Analyst -
- Analyses social media performance across different platforms
Social media Marketing Co-Ordinator/Planner
- Works with SMM Manager to co-ordinate content across brand and influencer accounts
Social Media Marketing Manager
- Manages the social media marketing team
- Oversees all content, planning and strategies
- Works towards seasonal/on-going trends
eCommerce:
Key job roles and Specifications
eCommerce Marketing seeks to draw the attention of internet users to the brand and products offered by online stores through pay-per-click advertising (PPC), search engine marketing (SEM), search engine optimisation (SEO), display adverting, affiliate marketing and email marketing.
eCommerce Manager -
- Oversees the eCommerce team setting targets and that the team is working towards achieving company goals and targets
Website Developer -
- Works with the eCommerce manager, Copywriter and Designer to design, build and maintain an on brand and up to date website
Website/Email Designer/Copywriter
- Designs or writes copy for, a range of websites, emails, advertising content
eCommerce analyst -
- Analyses websites performance in relation to sales and engagement
eCommerce Brand Manager -
- Ensures the 'digital' aspects of marketing within the brand reflects the brand image and sit inline with marketing services
eCommerce/Product Manager
- Ensures that the right products are being sold, fitting with the brand identity, whilst being on-trend and right for the brand demographic/consumer. Also allows for product related content to be created.
eCommerce Planner
- Plans and forecasts relevant marketing strategies, in line with business needs and targets, whilst keeping on trend and true to brand
SEO Manager
- Developing and implementing effective search engine optimisation SEO strategies
- Coordinating content, design, social media, pay-per-click marketing and other activities
PR (Public Relations) and Events management:
Key Job Roles and Specifications
Public relations roles cover both traditional and online marketing strategies to enhance their visibility and influence consumers, investors, employees, business affiliates and the media for example.
PR Manager -
- Manage the PR and Events team, works towards company goals and oversees budgets and planning
PR Assistant -
- Works with the PR Manager to co-ordinate press, media events, influencer bookings etc.
Event Director -
- Oversees the running and execution of events
Event Planner -
- Works with the PR Manager and Event Director to plan and strategise events in line with company goals, plans and targets
Social Media Outreach Executive -
- Reaches out to bloggers and brand ambassadors, building the brands consumer base and collaborators
- Works alongside the PR and Social media teams
Blog Manager -
- Oversees online blogs, working with and co-ordinating copywriters designers and content creators
Market Research:
Key job roles and specification
Market research is essential to the development of marketing strategies and business planning; these job roles require analytical and problem solving skills
Market research manager -
- Oversees the Market Research team, managing research budgets and directs on topics of research in line with business needs and plans
Market Research Lead -
- Works with the MR Director to plan and co-ordinate market research projects
- Leads on carrying out market research
Market Research Assistant -
- Assists with carrying out Market research
Market Research Interviewer -
- Market research interviewers spend their days interviewing potential customers about their views on a product or brand
- Responsible for identifying target populations who would most likely buy a product, and collect relevant qualitative and quantitive research
Research Analyst -
- Analyses collect market research data, interpreting it in order to identify changes and forecasts trends which can be implemented by a brand/company for example
Advertising, Communication and Promotions:
Key Job roles and specification
Advertising and promotions are typically the most expensive element of a comprehensive marketing strategy, requiring the combined creative skills of graphic designers, writers, art directors, and media specialists
Graphic designer -
- Designs and creates a range of digital and print based artwork, communicating a specific message to a specific audience
Copywriter -
- Writes a range of digital and print based content for the brand, based on their needs and plans
Art Director -
- Art directors are responsible for the overall visual aspects and image of an advertising or media campaign
Photographer/Re-touchers -
- Responsible for photographing and editing/touching a range of content, events, campaigns for example
Filmography/Film Editor -
- Responsible for filming and or editing a range of video content including events and campaigns for example.
Creative Director/Manager -
- Responsible for overseeing, planning snf directing all creative aspects of the brand/business
- Creates concepts and brand guidelines for brands/businesses
- Works closely with, and mangers Art Directors, Designers, Writers etc.
Content marketing:
Key Job Roles and specification
Content marketing requires a wide range of team members who specialise in the different areas of digital content strategy, development, execution and integration
Content Marketing Manager -
-Manages the 'Content Team'
- Oversees the Marketing Campaigns, working with strategists and planner
- Works towards targets, leads and budgets
Content Copywriter/Designer -
- Write a range of appropriate copy, being passed on to a Designer to artwork
Content Marketing Specialist -
- Carries out research to support marketing strategies, as well as feed backing this back to the marketing team
Brand Manager -
- Ensures that brand remains recognisable, up to date, and exciting to customers. Brand managers plan ways to promote, and change the public perception
Digital Brand Manager -
- Ensures the 'digital' aspects of marketing within the brand reflect the right brand image and sit inline with marketing strategies
Product Manager -
- Ensures that the right products are being sold, fitting with the brand identity, whilst being on-trend and right for the brand demographic/consumer. Also allows for product related content to be created.
Social Media Analyst -
- Analyses social media performance across different platforms
Social media Marketing Co-Ordinator/Planner
- Works with SMM Manager to co-ordinate content across brand and influencer accounts
Social Media Marketing Manager
- Manages the social media marketing team
- Oversees all content, planning and strategies
- Works towards seasonal/on-going trends
eCommerce:
Key job roles and Specifications
eCommerce Marketing seeks to draw the attention of internet users to the brand and products offered by online stores through pay-per-click advertising (PPC), search engine marketing (SEM), search engine optimisation (SEO), display adverting, affiliate marketing and email marketing.
eCommerce Manager -
- Oversees the eCommerce team setting targets and that the team is working towards achieving company goals and targets
Website Developer -
- Works with the eCommerce manager, Copywriter and Designer to design, build and maintain an on brand and up to date website
Website/Email Designer/Copywriter
- Designs or writes copy for, a range of websites, emails, advertising content
eCommerce analyst -
- Analyses websites performance in relation to sales and engagement
eCommerce Brand Manager -
- Ensures the 'digital' aspects of marketing within the brand reflects the brand image and sit inline with marketing services
eCommerce/Product Manager
- Ensures that the right products are being sold, fitting with the brand identity, whilst being on-trend and right for the brand demographic/consumer. Also allows for product related content to be created.
eCommerce Planner
- Plans and forecasts relevant marketing strategies, in line with business needs and targets, whilst keeping on trend and true to brand
SEO Manager
- Developing and implementing effective search engine optimisation SEO strategies
- Coordinating content, design, social media, pay-per-click marketing and other activities
PR (Public Relations) and Events management:
Key Job Roles and Specifications
Public relations roles cover both traditional and online marketing strategies to enhance their visibility and influence consumers, investors, employees, business affiliates and the media for example.
PR Manager -
- Manage the PR and Events team, works towards company goals and oversees budgets and planning
PR Assistant -
- Works with the PR Manager to co-ordinate press, media events, influencer bookings etc.
Event Director -
- Oversees the running and execution of events
Event Planner -
- Works with the PR Manager and Event Director to plan and strategise events in line with company goals, plans and targets
Social Media Outreach Executive -
- Reaches out to bloggers and brand ambassadors, building the brands consumer base and collaborators
- Works alongside the PR and Social media teams
Blog Manager -
- Oversees online blogs, working with and co-ordinating copywriters designers and content creators
Market Research:
Key job roles and specification
Market research is essential to the development of marketing strategies and business planning; these job roles require analytical and problem solving skills
Market research manager -
- Oversees the Market Research team, managing research budgets and directs on topics of research in line with business needs and plans
Market Research Lead -
- Works with the MR Director to plan and co-ordinate market research projects
- Leads on carrying out market research
Market Research Assistant -
- Assists with carrying out Market research
Market Research Interviewer -
- Market research interviewers spend their days interviewing potential customers about their views on a product or brand
- Responsible for identifying target populations who would most likely buy a product, and collect relevant qualitative and quantitive research
Research Analyst -
- Analyses collect market research data, interpreting it in order to identify changes and forecasts trends which can be implemented by a brand/company for example
Advertising, Communication and Promotions:
Key Job roles and specification
Advertising and promotions are typically the most expensive element of a comprehensive marketing strategy, requiring the combined creative skills of graphic designers, writers, art directors, and media specialists
Graphic designer -
- Designs and creates a range of digital and print based artwork, communicating a specific message to a specific audience
Copywriter -
- Writes a range of digital and print based content for the brand, based on their needs and plans
Art Director -
- Art directors are responsible for the overall visual aspects and image of an advertising or media campaign
Photographer/Re-touchers -
- Responsible for photographing and editing/touching a range of content, events, campaigns for example
Filmography/Film Editor -
- Responsible for filming and or editing a range of video content including events and campaigns for example.
Creative Director/Manager -
- Responsible for overseeing, planning snf directing all creative aspects of the brand/business
- Creates concepts and brand guidelines for brands/businesses
- Works closely with, and mangers Art Directors, Designers, Writers etc.
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