Critical Presentation

Presentation - slide by slide

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Presentation critical analysis - 

From presenting today, I had positive feedback from my lecturers, they liked the style of my presentation and my ideas for Umbro. Some of my recommendations included making this more a streetwear brand, also including pop-up stores which was something that was successful for Adidas. This was something they were interested by, this was something that worked well for Adidas and may be a very goos starting point for Umbro. I did also recommend that Umbro open their target audience from kids to older generations, they suggested I keep this to a limited audience and not open up to kids just yet until they get back their identity, which is something I will consider.