Competitors - Nike
Nike -
Nike is a company that engages in the design development, marketing, advertising of sportswear, leisurewear, footwear etc. This are products that are designed for men, women, junior and infants. Products include footwear such as football boots, trainers, running, basketball, also urban wear, clothing is from sportswear such as leggings, sports, socks to sweatshirts, t-shirts, jogging bottoms etc.
Target group: Men, Women, Juniors, Infants both middle-class and upper-class
Positioning: "Nike offers high quality sports products at a high price which gives satisfaction and comfort
Segment: Sports enthusiasts
SWOT (Strengths, Weaknesses, Opportunities, Threats):
Strengths:
- They have a global presence and are one of the worlds leading brand for sportswear and apparel
- Global recognition by making innovative products
- They have collaborated with so many in trend companies
- A very professionally competitive company
- Have offices in 45 different countries
- Fortune 500 company
- Offers their products worldwide
- Employs over thirty thousand people across the world
- Chains of retail stores such as Niketown
Weaknesses:
- Profits are largely dependent on the footwear products while other branded products are not as strong
- Accusations of poor conditions in the work place
- Constant focal point for negative criticism by the anti-globalisation group
- History of violations of over time laws and minimum wage rates in Vietnam
Opportunities:
- Innovative products
- Creating sportswear items by incorporating the waste from regular manufacturing
- Stepping into line of economy boosting projects that will encourage recycling
- Product development that changes as the trends change
- Expansion into sport sunglasses and jewellery lines
- Reducing controversy surrounding their trade and production practices
Threats:
- Maintaining the reputation of being eco-friendly
- Managing the finical conditions in the economy today
- Sensitivity to price among consumers leads them to purchase the most cost effective pair of sport shoes
- Competitors are becoming more aggressive and creating high quality products that are taking from the profits of Nike
Social Media:
- Facebook, 32M like this
- Instagram, 84.4m Followers
- Twitter, 7.69M followers
- Youtube, 913,059 subscribers
- Pinterest, 325k followers
Nike is a company that engages in the design development, marketing, advertising of sportswear, leisurewear, footwear etc. This are products that are designed for men, women, junior and infants. Products include footwear such as football boots, trainers, running, basketball, also urban wear, clothing is from sportswear such as leggings, sports, socks to sweatshirts, t-shirts, jogging bottoms etc.
Target group: Men, Women, Juniors, Infants both middle-class and upper-class
Positioning: "Nike offers high quality sports products at a high price which gives satisfaction and comfort
Segment: Sports enthusiasts
SWOT (Strengths, Weaknesses, Opportunities, Threats):
Strengths:
- They have a global presence and are one of the worlds leading brand for sportswear and apparel
- Global recognition by making innovative products
- They have collaborated with so many in trend companies
- A very professionally competitive company
- Have offices in 45 different countries
- Fortune 500 company
- Offers their products worldwide
- Employs over thirty thousand people across the world
- Chains of retail stores such as Niketown
Weaknesses:
- Profits are largely dependent on the footwear products while other branded products are not as strong
- Accusations of poor conditions in the work place
- Constant focal point for negative criticism by the anti-globalisation group
- History of violations of over time laws and minimum wage rates in Vietnam
Opportunities:
- Innovative products
- Creating sportswear items by incorporating the waste from regular manufacturing
- Stepping into line of economy boosting projects that will encourage recycling
- Product development that changes as the trends change
- Expansion into sport sunglasses and jewellery lines
- Reducing controversy surrounding their trade and production practices
Threats:
- Maintaining the reputation of being eco-friendly
- Managing the finical conditions in the economy today
- Sensitivity to price among consumers leads them to purchase the most cost effective pair of sport shoes
- Competitors are becoming more aggressive and creating high quality products that are taking from the profits of Nike
Social Media:
- Facebook, 32M like this
- Instagram, 84.4m Followers
- Twitter, 7.69M followers
- Youtube, 913,059 subscribers
- Pinterest, 325k followers
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