About Umbro
About Umbro -
Origin -
"Umbro is the original Manchester-based football brand that invented sportswear and sports tailoring. Umbro's first major football kit was made for Manchester City in 1934, a kit they won the FA Cup in.
Today, the company combines its heritage in sports tailoring with modern football culture to create groundbreaking and iconic football apparel, footwear and equipment that blend performance and style."
2018 - Umbro's Got More Game
"This year, Umbro has made big strides on the futsal pitch, with the introduction of a new shoe designed specifically for the fast-paced, small sided game. The Chaleira Pro made an instant impact when it was launched, and is already being worn by top players around the world. On 11-a-side pitches, there's big news as well - four Premier League Teams, three Bundesliga teams and the Jamaican national side just some of the hundreds of teams worldwide wearing Umbro. The Velocity 4 and UX-Accuro II were also launched, keeping our boot collection on point for the needs of players at every level, while we celebrated 20 years since a magical goal with the reissued Speciali 98".
2017 - All You Need
"Speed and Touch - what else do you need in football boot? Thats the question we asked with the launch of the Medusae 2, the latest generation of our top leather boot, with Portugal star Pepe one of many players wearing the new style. Elsewhere, Michail Antonio revealing some magical moves on Valentines Day, the man known for his goal celebrations starring in a hilarious video that got plenty of people talking!".
2016 - Don't Get Caught
"Two new boots were launched this year that made a real mark on the pitch - for all the right reasons! First of all, the Medusae, which combined the best of a leather boot with a lightweight speed outsole. Secondly the Velocita 3, the latest version of our innovative speed boot which was launched by challenging players around the world - Don't Get Caught".
2014 - 90 Years Young
"For a brand that's part of the fabric of football, a 90th birthday is particularly special, so we were excited to mark this occasion in 2014. 90 years on from Harold Humphreys launching the brand, and Umbro is still at the centre of all things football - this year we also launched a video entitled what colour is love, celebrating the many teams we sponsor around the world".
2013 - Part of the Iconix family
"Umbro was purchased by the New York-based Iconix Brand Group in 2013, an exciting new era for the brand that soon saw us focus on the football pitch, with a new deal singed as the official technical partner to Everton Football Club, and the return of our iconic boot as the Speciali Eternal was released".
2009 - Tailored for Success
"The launch of a New England shirt in 2009 marked something truly special from Umbro, with a revolutionary designed inspired by the tailoring history of the brand. A smart, simple design that was also technically innovative, it marked the start of a period where Umbro took inspiration from our history to create new, exciting designs such as the Archive Research Project - a capsule collection inspired by iconic pieces in the Umbro archive".
2001 - Michael Owen wins Ballon d'0r
"Only the fourth English player to win the prestigious trophy, celebrating the finest footballers in Europe, Michael Owen was awarded the Ballon d'0r in 2001 following his tremendous exploits for club and country. Bursting into the publics attention with his goal against Argentina at the 1998 World Cup, Owen wore Umbro boots throughout his career, during which he was recognised as one of the finest strikers of his generation".
1997 - Carlos Conjures Some Magic
"Playing in the pre-season Le Tournoi tournament, Brazil's Roberto Carlos lit up a game against France with a goal that is still considered as one of the finest ever scored. A free kick 35 yards from goal, the strike from Carlos in his Umbro Seciali boots has been replayed millions of times, analysed by experts and scientists and attempted to be recreated, all thanks to the seemingly impossible bend and swerve he was able to put on the ball. In 2014 the goal served as the inspiration for the Umbro Golaco competition".
1996 - Shearer shines at Euro 96
"The Premier League's all-time top goalscorer, Alan Shearer is an English icon of the modern era - and wore Umbro Seciali boots throughout his career. 1996 marked truly special time for Shearer and Umbro, as he finished as top scorer at the European Championships in England, before moving to his hometown club, Newcastle United. Unfortunately England were beaten in the semi-finals, but the excitement around the tournament meant that the Umbro kits of the time have become iconic for fans of this era".
1992 - The Speciali is introduced
"Still going strong today as an evergreen part of our boot collection, the Speciali was introduced in 1992. One of the lightest boots on the market at the time, made in Italy using some of the finest leather available the Speciali would become a truly iconic boot, worn by some of the finest players in the world during its lengthy career".
1985 - Umbro's First Footwear
"Umbro's first foray into the world of footwear - the Cascavel leather boot - is released in Brazil. Previously a partnership with Adidas saw the German brand provide footwear while Umbro handled the kits. From the Cascavel, Umbro's boot offering quickly grew, and would soon include a number of iconic footwear styles".
https://www.umbro.com/en-us/about-umbro/
Origin -
"Umbro is the original Manchester-based football brand that invented sportswear and sports tailoring. Umbro's first major football kit was made for Manchester City in 1934, a kit they won the FA Cup in.
Today, the company combines its heritage in sports tailoring with modern football culture to create groundbreaking and iconic football apparel, footwear and equipment that blend performance and style."
2018 - Umbro's Got More Game
"This year, Umbro has made big strides on the futsal pitch, with the introduction of a new shoe designed specifically for the fast-paced, small sided game. The Chaleira Pro made an instant impact when it was launched, and is already being worn by top players around the world. On 11-a-side pitches, there's big news as well - four Premier League Teams, three Bundesliga teams and the Jamaican national side just some of the hundreds of teams worldwide wearing Umbro. The Velocity 4 and UX-Accuro II were also launched, keeping our boot collection on point for the needs of players at every level, while we celebrated 20 years since a magical goal with the reissued Speciali 98".
2017 - All You Need
"Speed and Touch - what else do you need in football boot? Thats the question we asked with the launch of the Medusae 2, the latest generation of our top leather boot, with Portugal star Pepe one of many players wearing the new style. Elsewhere, Michail Antonio revealing some magical moves on Valentines Day, the man known for his goal celebrations starring in a hilarious video that got plenty of people talking!".
2016 - Don't Get Caught
"Two new boots were launched this year that made a real mark on the pitch - for all the right reasons! First of all, the Medusae, which combined the best of a leather boot with a lightweight speed outsole. Secondly the Velocita 3, the latest version of our innovative speed boot which was launched by challenging players around the world - Don't Get Caught".
2014 - 90 Years Young
"For a brand that's part of the fabric of football, a 90th birthday is particularly special, so we were excited to mark this occasion in 2014. 90 years on from Harold Humphreys launching the brand, and Umbro is still at the centre of all things football - this year we also launched a video entitled what colour is love, celebrating the many teams we sponsor around the world".
2013 - Part of the Iconix family
"Umbro was purchased by the New York-based Iconix Brand Group in 2013, an exciting new era for the brand that soon saw us focus on the football pitch, with a new deal singed as the official technical partner to Everton Football Club, and the return of our iconic boot as the Speciali Eternal was released".
2009 - Tailored for Success
"The launch of a New England shirt in 2009 marked something truly special from Umbro, with a revolutionary designed inspired by the tailoring history of the brand. A smart, simple design that was also technically innovative, it marked the start of a period where Umbro took inspiration from our history to create new, exciting designs such as the Archive Research Project - a capsule collection inspired by iconic pieces in the Umbro archive".
2001 - Michael Owen wins Ballon d'0r
"Only the fourth English player to win the prestigious trophy, celebrating the finest footballers in Europe, Michael Owen was awarded the Ballon d'0r in 2001 following his tremendous exploits for club and country. Bursting into the publics attention with his goal against Argentina at the 1998 World Cup, Owen wore Umbro boots throughout his career, during which he was recognised as one of the finest strikers of his generation".
1997 - Carlos Conjures Some Magic
"Playing in the pre-season Le Tournoi tournament, Brazil's Roberto Carlos lit up a game against France with a goal that is still considered as one of the finest ever scored. A free kick 35 yards from goal, the strike from Carlos in his Umbro Seciali boots has been replayed millions of times, analysed by experts and scientists and attempted to be recreated, all thanks to the seemingly impossible bend and swerve he was able to put on the ball. In 2014 the goal served as the inspiration for the Umbro Golaco competition".
1996 - Shearer shines at Euro 96
"The Premier League's all-time top goalscorer, Alan Shearer is an English icon of the modern era - and wore Umbro Seciali boots throughout his career. 1996 marked truly special time for Shearer and Umbro, as he finished as top scorer at the European Championships in England, before moving to his hometown club, Newcastle United. Unfortunately England were beaten in the semi-finals, but the excitement around the tournament meant that the Umbro kits of the time have become iconic for fans of this era".
1992 - The Speciali is introduced
"Still going strong today as an evergreen part of our boot collection, the Speciali was introduced in 1992. One of the lightest boots on the market at the time, made in Italy using some of the finest leather available the Speciali would become a truly iconic boot, worn by some of the finest players in the world during its lengthy career".
1985 - Umbro's First Footwear
"Umbro's first foray into the world of footwear - the Cascavel leather boot - is released in Brazil. Previously a partnership with Adidas saw the German brand provide footwear while Umbro handled the kits. From the Cascavel, Umbro's boot offering quickly grew, and would soon include a number of iconic footwear styles".
https://www.umbro.com/en-us/about-umbro/
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